Content Marketing Institute Dives into Dive Rite Case Study
It’s been a pleasure to watch the Content Marketing Institute emerge as the definitive resource on Content Marketing. Headed up by Junta42’s Joe Pulizzi, how could they miss, right!? As a contributor...
View ArticleWOMMA: Let’s Give Them Something to Talk About, Part 1
I’m in Chicago today to attend the Word-of-Mouth Marketing Association’s School of WOM conference. And how fitting it is that on my first night in town, at Buddy Guy’s Legends blues club, I saw the man...
View ArticleContent Marketing is Peanut Butter, Word-of-Mouth is Chocolate
While at the Word-of-Mouth Marketing Association’s conference in Chicago earlier this year, the title of this post came to me. I sent a tweet on the idea while both the Content Strategy (#Confab) and...
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